Brand Value

A couple of days back, I happened to glance at a magazine Nitin was reading. From the black-and-white page, one word (Bubble, to be precise) in large font and multi-colored letters, stood out. My immediate response was "What is this article about Google ?" While Nitin described the article, a concious thought appeared in my mind - how did I ever, almost unconciously, associate the article with Google. All I had seen was a word written in red-blue-yellow-green letters - the colors in the logo of Google. What an amazing brand establishment. And recognition!
A brief discussion on "Brand" creation and marketing ensued. Although we have seen the "Brand" at work (and play) innumerous times, it never ceases to amaze me. I am still surprised at the Google incident. And amused to hear about my colleague's two-year-old son (who cannot yet read, and who has not yet developed a special taste for burgers) displaying excitement at the sight of a slightly curved M.